Co-DMing the Deck of Many Dungeons

One of my friends moved and we spent the day hauling boxes. We were exhausted. Not the most furtive environment for an intricate role playing session, so we broke out some pregenerated characters and the Deck of Many Dungeons.

Modern evil organizations often win temporary support of the populace by fulfilling basic services and providing security. What if joining the cult was in the material self interest of most people?